Client: Airo (Missions Organization)
Industry: Nonprofit Organization
Project: The Missions Course
Objective: Airo, a missions organization, identified a significant barrier to increasing participation in mission work: a general lack of awareness and understanding about missions. They conceptualized The Missions Course, an educational program designed to provide comprehensive insights into the current state of missions, avenues for involvement, and ongoing needs in the field. The challenge was to create a membership site that could host the course and accommodate various purchasing options, including individual and church group access, as well as promotional trials.
Developing a Versatile Membership Site: To meet Airo's needs, we developed a sophisticated membership site that was both user-friendly and flexible. The site was designed to host The Missions Course content in an engaging and accessible manner, ensuring a seamless learning experience for users.
Facilitating Diverse Access Options: We implemented a multifaceted purchasing system to cater to the different needs of Airo's audience. This included options for individuals to purchase the course, churches to buy access for their congregations, and the ability to offer parts of the course as free trials in promotional campaigns.
Ensuring Ease of Use and Accessibility: Recognizing the diverse audience of The Missions Course, we prioritized ease of navigation and accessibility in the site’s design. Our aim was to create an environment where users, regardless of their technical proficiency, could easily access and engage with the course materials.
Widespread Engagement and Success: Since its launch, The Missions Course has seen remarkable success, with over a thousand individuals going through the program. This level of engagement signifies the course's effectiveness in educating and inspiring people about missions.
Meeting and Exceeding Client Expectations: The membership site has been instrumental in achieving Airo's goal of raising awareness about mission work. Its functionality and user-friendly design have made it an invaluable tool for both the organization and its audience.
Expanding the Reach of Missions Education: The success of The Missions Course and the accompanying membership site has not only fulfilled Airo's immediate goals but has also contributed significantly to the broader mission of educating and mobilizing individuals in mission work. The course has become a pivotal resource in informing and inspiring individuals about the impact and importance of missions.
