#1 – You Get What You Pay For
Like anything else, with SEO, you really get what you pay for. Beware of the agencies that offer cheap pricing. It is impossible to do effective SEO at under $500 per month, so don’t get taken advantage of by the allure of cheap.
#2 – Long Contracts are Scary
I can’t tell you how many times I have talked to a business owner that has signed a 12-18 month contract and received no new business. At Two Cans, we do month to month contracts. If we are not making you money, you are free to quit with 30 days notice.
#3 – You Want an SEO Specialist
SEO is a very complicated field and it changes all of the time. You don’t want to trust your website to someone that does not keep up with the latest best practices in SEO.