At Two Cans, we look at ourselves a little bit differently than most internet marketing companies. While you will hear most internet marketing companies brag that they will get you to the first page of Google or create you a custom Facebook page, we look at your business and its unique customer base. Our goal is to connect you and your customers to help you to develop a lasting relationship with your customers with many of them turning into brand evangelists – telling everyone they know about how great your company is.
It’s great that you have a website, but having a website is simply not enough any more. A few years back, you could get by with a simple website. If a customer was looking for your business they would find the site and get the information that they needed. Today, customers expect more. They don’t want to simply read information about your company. They are looking for your reputation online, they are looking to interact with content that you produce, and they want to share pieces that they find valuable with their friends online.
Can people find you online? Should you care? The statistics say that you probably should if you want to reach new customers online. According to some recent statistics search engines are more important than ever if you are looking for more customers online.
- 93% of online experiences start with a search engine
- 75% of people never scroll past the first page
- 88% of internet users will browse or research products online this year
- 39% of customers acquired online come from search engines
What does it mean? It means that you are missing a lot of potential customers if you aren’t on the first page of Google. And we know that you probably receive a good amount of phone calls, email, and direct mail from companies that promise to get you onto the first page of Google.
First, we don’t do any of the short cuts that many companies employ that bring quick results but more often than not lead to penalties from Google. The last thing that you want is to wake up one morning and find that you have lost all of the rankings that you have paid for. We take the slow and steady approach, ensuring a good user experience and staying on good terms with the search engines.
Second, we will optimize the user experience online so that the visitors that do find you are more likely to become customers. We feel that it is no use bringing in traffic if your web site is not going to convert any of them to customers. We work with you to build your reputation online, reach new potential customers, engage those potential customers with excellent content, and convert them to customers.
We have many tools that we can use, and depending on your business, your target market, and your goals, we will recommend a custom mix designed just for your business.