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Content is King - Just ask Ben Franklin

That Benjamin Franklin was a pretty smart guy. Inventing the bifocals, discovering electricity while flying a kite, being on the $100 bill. I think it is safe to say that he lived a pretty full life, and that he probably has some wisdom to share… even to an industry that he could not possibly have fathomed at the time. But as internet marketers, we hear that content is king and think that it is a pretty new phenomenon. Something that became important to make sure that Google likes our sites and that we get enough likes, tweets and shares. But, once again, Ben Franklin was way ahead of his time when he said, “Either write something worth reading or do something worth writing.” Wise words, and a great basis for any company’s content strategy.


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