I love that picture. And, I know that this says that I’ve got SEO on the brain, but it made me think of high PageRank domains. Weird, right? But seriously, who would win this fight? The sumo wrestler would. If the kid, happy and innocent as he is, tried to push the sumo wrestler – nothing would happen. The sumo wrestler probably wouldn’t even notice that the kid was there.
The same thing happens in backlinking. Imagine that you have a great site. You have built links. You have built good links. You have varied your anchor text. You have links coming in from lots of different sources. You are building links consistently. Everything that you know that you are supposed to do in SEO these days. You feel pretty darn good about your linking. You think, “I think I’m ready to play with the big boys now.”
Unfortunately, you probably look a bit like the kid in the picture. When you target a competitive keyword, the big boys won’t even notice you. All because your perfectly crafted link profile is missing one thing – authority. Authority is the weight that makes it hard for some sites to be pushed from their high rankings.
Now don’t get me wrong – all of the linking that you have been doing is great. It is very important if you want to be able to compete. Think of the links that you get for your site as a diet. The linking that you have been doing is the great food that gives the wrestlers the energy that they need. What it won’t do is make them fat and unmovable. For that, you need a special diet. You need high PR links to give your site the weight that it needs.
There are three main ways that you can get high PR links. Let’s look at them below.
1. The Way Google Wants You To Do It
Google wants you to believe that if you write great content, then you will magically get all kinds of great links from authority sites. Is this possible? Sure. But there are two problems with this way.
It Takes Time and You Don’t Have Control
I don’t know about you, but I don’t like sitting around and waiting for months and months hoping that my site will rank. I like to be proactive and in control. In talking to other SEOs, I think this is pretty normal. And this is one of the problems with hoping that your content is good enough to get featured on an authority site. It is going to take you a lot of time and a lot of work to build the kind of audience that would warrant a link from an authority page.
You Want Me To Share What?
A lot of this also depends on the niche of your site. Let’s say that you are posting stupid, funny videos. This is something that gets shared all of the time. One of your better videos might go viral get featured on a bunch of popular sites. It will then get you lots of traffic and pass that authority on to your site. Then all is well with the world. If this is you – you can stop reading now.
For the rest of us… Let’s pick a random niche. Let’s say that your site is about cures for acne. Not quite as sharable. And what kind of great content are you going to create that a true authority site would link to you voluntarily. That makes things a bit harder. And this is where most SEOs run into trouble. They can’t get the authority links that they know that they need to challenge the big boys in the rankings.
2. The Easy Way
The easiest way to get an authority link is to pay for it. There are a lot of link brokers out there that will sell links for a monthly fee. The more authority the site has, the more the links are going to cost.
As the name suggests, this is the easiest way to get high authority links. You can often pick the site that the link will go on. This allows you to choose a site that is relevant to your niche which will make these links even more powerful (the great relevancy debate – the way I see it, if you can get an authority link, you get it. If it happens to be relevant to your site, then it is even better.). But the best part is that in most cases you just have to provide your keyword and the link will be up. No work!
The biggest con here is that you are at somebody else’s mercy. Google does not like sites that buy links, and they actively go after link sellers. If the site that you are getting a link from makes it too obvious that they are selling links, that could be bad for your site. Make sure that you check out the site thoroughly. If it looks like a site designed for links, stay away from it. If it looks like a real site, you will probably be fine. But, you always want to be cautious buying links!
3. The Best Way
I like this way best for three reasons. First, it works really well. Second, I am in control and I like to be in control. And third, it’s a lot cheaper in the long run (and you can actually make money doing this).
It Works Really Well
This is the corner piece to my link building. With a good high PR site, you will see a huge jump in your rankings, and you can use it for multiple sites. I remember a couple of years back when Google targeted all of the high PR blog networks. Google targeted them because they worked so well. You can (and in my opinion should) set up your own network of sites. You have to do it carefully (check out this blog post for how to set up a high PR site).
I’m in Control
I like to have control over my rankings as much as possible. I know that Google is really in control, but I have been burned too many times by buying links. They are usually nowhere near as good as the sales copy says that they are. With my own network I control the quality and I have no one to blame but myself. And that’s the way I like it. If you are not a control freak like me, you can probably find a good link provider. But take your time and test it on an unimportant site before you trust anyone with your main site.
It’s Cheaper In The Long Run
Cheaper is relative here. Any high PR links are going to cost you money. And this depends on how you like to spend your money. I hate payments. If I buy links, I am paying every month. And over time that adds up. If I buy the site myself, I am out a chunk of money at first, but then my only cost is re-registering the domain and a little bit for hosting. And those don’t add up to much.
But even better, as you get a bigger network, you can sell some of your links to other SEOs. Imagine you buy a PR5 site for $150. You use if for a few of your sites, then you sell links on it for $20 per month. Say you sell links to 8 people. You make $160 per month on this site AND you still get to use it for your sites. That is the power of having a network of high PR sites. And that is the quickest way to turn your lightweight site into a big, fat sumo wrestler that can knock any site out of the rankings.